We will delve into your industry to pinpoint your target market before completing a comprehensive assessment to reveal whether your brand assets are reaching and resonating with that target. We will also determine whether the brand that has been created is in fact an accurate representation of what you offer to consumers. Basically, we will investigate to find out what’s working and what’s not so that we can make a strategic recommendation about what improvements should be made.
The objective of the naming process is to establish a memorable and meaningful name that will have a positive impact for your brand. Your name needs to stand out among competitors and appropriately encompass your network’s target audience, brand message, and vision. Using our expert experience and various naming principles, we carefully guide you through the naming process until a compelling and creative name sticks.